The Vegan Society’s International Vegan Trademark
On 25th November 2020, fifteen products made in the Dina Foods savoury department were officially registered with The Vegan Society’s international Vegan Trademark. The use of this trademark signifies that the manufacture and development of the fifteen products (listed below) and their ingredients do not have and do not involve the use of any animal products.
It has always been Dina Foods’ goal to develop and adjust to consumer trends, and this Vegan Trademark enables the company to pursue this goal further. According to the statistics on The Vegan Society’s website, the number of vegans in Great Britain quadrupled between 2014 to 2019; in 2019 there was a total of 600,000 vegans. The UK population are increasingly incorporating vegan or vegetarian meals into their lives, to the extent that more than a quarter of evening meals in the UK are vegan or vegetarian (BBC News) and 1 in 3 Brits have reduced or stopped their meat consumption (Waitrose, Food & Drink Report 2018-19).
Furthermore, statistics show that by 2025 vegans and vegetarians will make up a quarter of the British population, and flexitarians just under half of all UK consumers (Sainsbury’s, Future of Food Report). Dina Foods are proud to use The Vegan Society’s international Vegan Trademark on their savoury products, and cater to and be inclusive of the vegan dietary requirements.
The fifteen products produced by Dina Foods that will now use The Vegan Society’s internationally recognised Vegan Trademark are:
- Lebanese Falafel
- Sweet Potato Falafel
- Green Falafel
- New Delfi Falafel
- Beetroot Falafel
- Lebanese Houmous
- Babaganoush
- Beetroot Houmous
- Greek Houmous
- Rahib
- Vine Leaves
- Potato Kibbe
- Spinach Fatayer
- Vegetable Sambousic
- Pumpkin Kibbe